I am a small fish in a rather large pond. Name recognition is one of the goals of any new author as we struggle to compete with the big names. This is where reviews are so helpful. Do you buy anything anymore without looking at the reviews? I don't. If you read a book by any author and love or like it, give the author a virtual hug by writing a review on Amazon and Goodreads. If star reviews are silver, written reviews are gold! It doesn't have to be long or wordy, just a short blurb to encourage others to read it.